Look, it doesn't take a long time for something to become a tradition. What it does take, is great quality — in order for the masses to deem it worthy of happening over and over again.

Last year's Octoberfest in New England seems to have made the grade (and if you don't believe us, click on the Octoberfest Recap logo on our Home Page and see what our guests had to say about it.

Well, with the upcoming IMTS trade show, our Fall is looking quite busy. So, we decided to move this event to August and call it Beer-Fest '06.

Rest assured, there will be the same caliber of door prizes ... and the same great food! Those of you who were there last year, can attest to the culinery genius of Chef Dieter. Well, this year, Dieter will prepare his home-made German Bratwurst and his signature German Potato Salad.

Plus, we’ve actually begun brewing our own Henry the Lion German Pilsner (currently being delivered in mini kegs with all new machine orders ... so order today!). This crisp, golden draught will be on tap for public consumption for the first time at BeerFest ‘06.

And that’s not the only new component being delivered at this event. We’ll have all new technology and machine displays for you to view in a laid-back, non-sales environment.

So tell your boss you need to attend.Then mark the calander for August 11th, book your hotel and dust off your drinking shoes. This year each guest will go home with an I survived Datron BeerFest ‘06 t-shirt and other great door prizes.

RSVP By July 31st, Call Steve Boivert or Bob Murphy at 800.262.2833

Who the Hell is Henry the Lion Anyway? He was a member of the Welf dynasty and Duke of Bavaria. He was one of the most powerful princes of his time. He ruled over a vast territory stretching from the coast of the North and Baltic Seas to the Alps, and from Westphalia to Pomerania.